Basics Harley-Davidson, Inc. Harley-Davidson Inc produces and sells heavyweight motorcycles, as well as offers motorcycle parts, accessories, and related services. It operates in two segments, Motorcycles and Related Products, and Financial Services. IPO Date: January 2, 1990 Sector: Consumer Disc Industry: Automobiles Market Cap: $2.76B Activated in VL: True Average Daily Range Avg Daily Range: $0.56 | 1.51% Avg Daily Range (30 D): $0.39 | 1.57% Avg Daily Range (90 D): $0.44 | 1.63% Institutional Daily Volume Avg Daily Volume: 2.24M Avg Daily Volume (30 D): 1.8M Avg Daily Volume (90 D): 1.65M Trade Size Avg Trade Size (Sh.): 126 Avg Trade Size (Sh.) (30 D): 59 Avg Trade Size (Sh.) (90 D): 58 Institutional Trades Total Inst.Trades: 25,130 Avg Inst. Trade: $2.57M Avg Inst. Trade (30 D): $3.89M Avg Inst. Trade (90 D): $3.8M Avg Inst. Trade Volume: .06M Avg Inst. Trades (Per Day): 5 Market Closing Trades Avg Closing Trade: $6.46M Avg Closing Trade (30 D): $7.56M Avg Closing Trade (90 D): $7.7M Avg Closing Volume: 167.35K     News Aug 13, 2025 @ 2:00 PM Motorcycle Accessories Market Rides Full Throttle ... Source: Towards Automotive Jul 31, 2025 @ 6:09 AM Harley-Davidson (HOG) Q2 Revenue Up 19% Source: Jesterai Apr 11, 2025 @ 6:35 PM Deal Dispatch: Harley-Davidson To Wipe Out? Plus, ... Source: Anthony Noto Feb 28, 2025 @ 12:19 PM 2 Stocks to Avoid in 2025 Source: David Butler Nov 4, 2024 @ 11:00 AM Öhlins Launches First Front Fork and New STX P... Source: N/A Financials   TTM Q3 2025 Q2 2025 Basic EPS $4.23 $3.13 $.89 Diluted EPS $4.2 $3.1 $.88 Revenue $ 4.66B $ 1.34B $ 1.31B Gross Profit $ 1.9B $ 542.03M $ 556.31M Net Income / Loss $ 493.28M $ 375.17M $ 105.75M Operating Income / Loss $ 554.35M $ 474.76M $ 112.44M Cost of Revenue $ 2.76B $ 798.68M $ 750.79M Net Cash Flow $ -580.38M $ 70.22M $ -340.92M PE Ratio 5.40     Splits Apr 10, 2000:   2:1